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Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 90 minutes
Passing score: 65%
Registration fee: USD 200- plus applicable taxes as required per local law
Retake fee: USD 100- plus applicable taxes as required per local law
Delivery options: Proctored test delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).
The Salesforce Marketing Cloud Email Specialist test measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%
Given a customer scenario- evaluate the elements and techniques of email marketing to design an effective email campaign.
Given a customer scenario- recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario- differentiate elements of an email that can impact message deliverability.
Given a customer scenario- demonstrate appropriate and effective subscriber acquisition methodologies.
Given a customer scenario- apply best practices of communicating with a population.
Email Message Design: 13%
Given a customer scenario- recommend email design best practices to implement.
Given the desired output functionality- recommend methods for creating responsive emails.
Given the desired output requirements- recommend strategies to A/B test email elements.
Given a desired sending process- recommend Marketing Cloud tools to use when preparing an email for send.
Given an email message design- determine the correct use of Approvals.
Content Creation and Delivery: 18%
Given a scenario- create and customize an email message to meet a customer's need.
Given a scenario- send and deploy an email campaign to meet the customer requirement.
Given a scenario- know how to manage content needed to deploy a customers email campaign.
Describe various send capabilities in the Email application.
Marketing Automation: 19%
Given a customer scenario- recommend the appropriate marketing automation solution.
Given a scenario to manage customer data- configure the appropriate marketing automation tools.
Subscriber and Data Management: 28%
Given the desired output requirements- set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer's business requirements- determine how to import data into Marketing Cloud as per best practices.
Given a customer's business requirements- configure segmentation tools to accurately model subscribers and data.
Given a customer scenario- recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency- permission- and preferences.
Tracking and Reporting: 7%
Given a customer scenario- explain the different metrics available for email campaigns and what each one means.
Given an email campaign- describe the steps involved to analyze the performance results.
Given a need to run reports- configure and run Marketing Cloud ad hoc and automated reports.