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Google-PCNE Professional Cloud Network Engineer exam contents |

Google-PCNE exam contents - Professional Cloud Network Engineer Updated: 2023

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Exam Code: Google-PCNE Professional Cloud Network Engineer exam contents November 2023 by team

Google-PCNE Professional Cloud Network Engineer

Professional Cloud Network Engineer

A Professional Cloud Network Engineer implements and manages network architectures in Google Cloud Platform. This individual has at least 1 year of hands-on experience working with Google Cloud Platform and may work on networking or cloud teams with architects who design the infrastructure. By leveraging experience implementing VPCs, hybrid connectivity, network services, and security for established network architectures, this individual ensures successful cloud implementations using the command line interface or the Google Cloud Platform Console.

The Professional Cloud Network Engineer exam assesses your ability to:

- Design, plan, and prototype a GCP Network

- Implement a GCP Virtual Private Cloud (VPC)

- Configure network services

- Implement hybrid interconnectivity

- Implement network security

1. Designing, planning, and prototyping a GCP network

1.1 Designing the overall network architecture. Considerations include:

- Failover and disaster recovery strategy

- Options for high availability

- DNS strategy (e.g., on-premises, Cloud DNS, GSLB)

- Meeting business requirements

- Choosing the appropriate load balancing options

- Optimizing for latency (e.g., MTU size, caches, CDN)

- Understanding how quotas are applied per project and per VPC

- Hybrid connectivity (e.g., Google private access for hybrid connectivity)

- Container networking

- IAM and security

- SaaS, PaaS, and IaaS services

- Microsegmentation for security purposes (e.g., using metadata, tags)

1.2 Designing a Virtual Private Cloud (VPC). Considerations include:

- CIDR range for subnets

- IP addressing (e.g., static, ephemeral, private)

- Standalone or shared

- Multiple vs. single

- Multi-zone and multi-region

- Peering

- Firewall (e.g., service account–based, tag-based)

- Routes

- Differences between Google Cloud Networking and other cloud platforms

1.3 Designing a hybrid network. Considerations include:

- Using interconnect (e.g., dedicated vs. partner)

- Peering options (e.g., direct vs. carrier)

- IPsec VPN

- Cloud Router

- Failover and disaster recovery strategy (e.g., building high availability with BGP using cloud router)

- Shared vs. standalone VPC interconnect access

- Cross-organizational access

- Bandwidth

1.4 Designing a container IP addressing plan for Google Kubernetes Engine

2. Implementing a GCP Virtual Private Cloud (VPC)

2.1 Configuring VPCs. Considerations include:

- Configuring GCP VPC resources (CIDR range, subnets, firewall rules, etc.)

- Configuring VPC peering

- Creating a shared VPC and explaining how to share subnets with other projects

- Configuring API access (private, public, NAT GW, proxy)

- Configuring VPC flow logs

2.2 Configuring routing. Tasks include:

- Configuring internal static/dynamic routing

- Configuring routing policies using tags and priority

- Configuring NAT (e.g., Cloud NAT, instance-based NAT)

2.3 Configuring and maintaining Google Kubernetes Engine clusters. Considerations include:

- VPC-native clusters using alias IPs

- Clusters with shared VPC

- Private clusters

- Cluster network policy

- Adding authorized networks for cluster master access

2.4 Configuring and managing firewall rules. Considerations include:

- Target network tags and service accounts

- Priority

- Network protocols

- Ingress and egress rules

- Firewall logs

3. Configuring network services

3.1 Configuring load balancing. Considerations include:

- Creating backend services

- Firewall and security rules

- HTTP(S) load balancer: including changing URL maps, backend groups, health checks, CDN, and SSL certs

- TCP and SSL proxy load balancers

- Network load balancer

- Internal load balancer

- Session affinity

- Capacity scaling

3.2 Configuring Cloud CDN. Considerations include:

- Enabling and disabling Cloud CDN

- Using cache keys

- Cache invalidation

- Signed URLs

3.3 Configuring and maintaining Cloud DNS. Considerations include:

- Managing zones and records

- Migrating to Cloud DNS

- DNS Security (DNSSEC)

- Global serving with Anycast

- Cloud DNS

- Internal DNS

- Integrating on-premises DNS with GCP

3.4 Enabling other network services. Considerations include:

- Health checks for your instance groups

- Canary (A/B) releases

- Distributing backend instances using regional managed instance groups

- Enabling private API access

4. Implementing hybrid interconnectivity

4.1 Configuring interconnect. Considerations include:

- Partner (e.g., layer 2 vs. layer 3 connectivity)

- Virtualizing using VLAN attachments

- Bulk storage uploads

4.2 Configuring a site-to-site IPsec VPN (e.g., route-based, policy-based, dynamic or static routing).

4.3 Configuring Cloud Router for reliability.

5. Implementing network security

5.1 Configuring identity and access management (IAM). Tasks include:

- Viewing account IAM assignments

- Assigning IAM roles to accounts or Google Groups

- Defining custom IAM roles

- Using pre-defined IAM roles (e.g., network admin, network viewer, network user)

5.2 Configuring Cloud Armor policies. Considerations include:

- IP-based access control

5.3 Configuring third-party device insertion into VPC using multi-nic (NGFW)

5.4 Managing keys for SSH access

6. Managing and monitoring network operations

6.1 Logging and monitoring with Stackdriver or GCP Console

6.2 Managing and maintaining security. Considerations include:

- Firewalls (e.g., cloud-based, private)

- Diagnosing and resolving IAM issues (shared VPC, security/network admin)

6.3 Maintaining and troubleshooting connectivity issues. Considerations include:

- Identifying traffic flow topology (e.g., load balancers, SSL offload, network endpoint groups)

- Draining and redirecting traffic flows

- Cross-connect handoff for interconnect

- Monitoring ingress and egress traffic using flow logs

- Monitoring firewall logs

- Managing and troubleshooting VPNs

- Troubleshooting Cloud Router BGP peering issues

6.4 Monitoring, maintaining, and troubleshooting latency and traffic flow. Considerations include:

- Network throughput and latency testing

- Routing issues

- Tracing traffic flow

7. Optimizing network resources

7.1 Optimizing traffic flow. Considerations include:

- Load balancer and CDN location

- Global vs. regional dynamic routing

- Expanding subnet CIDR ranges in service

- Accommodating workload increases (e.g., autoscaling vs. manual scaling)

7.2 Optimizing for cost and efficiency. Considerations include:

- Cost optimization (Network Service Tiers, Cloud CDN, autoscaler [max instances])

- Automation

- VPN vs. interconnect

- Bandwidth utilization (e.g., kernel sys tuning parameters)
Professional Cloud Network Engineer
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Professional Cloud Network Engineer
Question: 59
You want to create a service in GCP using IPv6.
What should you do?
A. Create the instance with the designated IPv6 address.
B. Configure a TCP Proxy with the designated IPv6 address.
C. Configure a global load balancer with the designated IPv6 address.
D. Configure an internal load balancer with the designated IPv6 address.
Answer: B
Question: 60
You are trying to update firewall rules in a shared VPC for which you have been assigned only Network Admin permissions.
You cannot modify the firewall rules.
Your organization requires using the least privilege necessary.
Which level of permissions should you request?
A. Security Admin privileges from the Shared VPC Admin.
B. Service Project Admin privileges from the Shared VPC Admin.
C. Shared VPC Admin privileges from the Organization Admin.
D. Organization Admin privileges from the Organization Admin.
Answer: A
Question: 61
You have deployed a new internal application that provides HTTP and TFTP services to on-premises hosts. You want to be able
to distribute traffic across multiple Compute Engine instances, but need to ensure that clients are sticky to a particular instance
across both services.
Which session affinity should you choose?
A. None
B. Client IP
C. Client IP and protocol
D. Client IP, port and protocol
Answer: B
Question: 62
You created a new VPC network named Dev with a single subnet. You added a firewall rule for the network Dev to allow
HTTP traffic only and enabled logging.
When you try to log in to an instance in the subnet via Remote Desktop Protocol, the login fails. You look for the Firewall rules
logs in Stackdriver Logging, but you do not see any entries for blocked traffic. You want to see the logs for blocked traffic.
What should you do?
A. Check the VPC flow logs for the instance.
B. Try connecting to the instance via SSH, and check the logs.
C. Create a new firewall rule to allow traffic from port 22, and enable logs.
D. Create a new firewall rule with priority 65500 to deny all traffic, and enable logs.
Answer: A
Question: 63
You work for a university that is migrating to GCP.
These are the cloud requirements:
On-premises connectivity with 10 Gbps
Lowest latency access to the cloud
Centralized Networking Administration Team
New departments are asking for on-premises connectivity to their projects. You want to deploy the most cost-efficient
interconnect solution for connecting the campus to Google Cloud.
What should you do?
A. Use Shared VPC, and deploy the VLAN attachments and Interconnect in the host project.
B. Use Shared VPC, and deploy the VLAN attachments in the service projects. Connect the VLAN attachment to
the Shared VPCs host project.
C. Use standalone projects, and deploy the VLAN attachments in the individual projects. Connect the VLAN
attachment to the standalone projects Interconnects.
D. Use standalone projects and deploy the VLAN attachments and Interconnects in each of the individual projects.
Answer: A
Question: 64
You are using a third-party next-generation firewall to inspect traffic. You created a custom route of to route egress
traffic to the firewall. You want to allow your VPC instances without public IP addresses to access the BigQuery and Cloud
Pub/Sub APIs, without sending the traffic through the firewall.
Which two actions should you take? (Choose two.)
A. Turn on Private Google Access at the subnet level.
B. Turn on Private Google Access at the VPC level.
C. Turn on Private Services Access at the VPC level.
D. Create a set of custom static routes to send traffic to the external IP addresses of Google APIs and services via
the default internet gateway.
E. Create a set of custom static routes to send traffic to the internal IP addresses of Google APIs and services via
the default internet gateway.
Answer: CE
Question: 65
All the instances in your project are configured with the custom metadata enable-oslogin value set to FALSE and to block
project-wide SSH keys. None of the instances are set with any SSH key, and no project-wide SSH keys have been configured.
Firewall rules are set up to allow SSH sessions from any IP address range. You want to SSH into one instance.
What should you do?
A. Open the Cloud Shell SSH into the instance using gcloud compute ssh.
B. Set the custom metadata enable-oslogin to TRUE, and SSH into the instance using a third-party tool like putty or
C. Generate a new SSH key pair. Verify the format of the private key and add it to the instance. SSH into the
instance using a third-party tool like putty or ssh.
D. Generate a new SSH key pair. Verify the format of the public key and add it to the project. SSH into the instance
using a third-party tool like putty or ssh.
Answer: B
Question: 66
You are migrating to Cloud DNS and want to import your BIND zone file.
Which command should you use?
A. gcloud dns record-sets import ZONE_FILE zone MANAGED_ZONE
B. gcloud dns record-sets import ZONE_FILE replace-origin-ns zone MANAGED_ZONE
C. gcloud dns record-sets import ZONE_FILE zone-file-format zone MANAGED_ZONE
D. gcloud dns record-sets import ZONE_FILE delete-all-existing zone MANAGED ZONE
Answer: C
Once you have the exported file from your other provider, you can use the gcloud dns record-sets import command to
import it into your managed zone.
To import record-sets, you use the dns record-sets import command. The zone-file-format flag tells importto expect a
BIND zone formatted file. If you omit this flag, import expects a YAML-formatted records file.
Question: 67
You created a VPC network named Retail in auto mode. You want to create a VPC network named Distribution and peer it with
the Retail VPC.
How should you configure the Distribution VPC?
A. Create the Distribution VPC in auto mode. Peer both the VPCs via network peering.
B. Create the Distribution VPC in custom mode. Use the CIDR range Create the necessary subnets, and
then peer them via network peering.
C. Create the Distribution VPC in custom mode. Use the CIDR range Create the necessary subnets,
and then peer them via network peering.
D. Rename the default VPC as "Distribution" and peer it via network peering.
Answer: B
Question: 68
Your end users are located in close proximity to us-east1 and europe-west1. Their workloads need to communicate with each
other. You want to minimize cost and increase network efficiency.
How should you design this topology?
A. Create 2 VPCs, each with their own regions and individual subnets. Create 2 VPN gateways to establish
connectivity between these regions.
B. Create 2 VPCs, each with their own region and individual subnets. Use external IP addresses on the instances to
establish connectivity between these regions.
C. Create 1 VPC with 2 regional subnets. Create a global load balancer to establish connectivity between the
D. Create 1 VPC with 2 regional subnets. Deploy workloads in these subnets and have them communicate using
private RFC1918 IP addresses.
Answer: D
VPC Network Peering enables you to peer VPC networks so that workloads in different VPC networks can communicate
in private RFC 1918 space. Traffic stays within Googles network and doesnt traverse the public internet. Reference:
Question: 69
Your organization is deploying a single project for 3 separate departments. Two of these departments require network
connectivity between each other, but the third department should remain in isolation. Your design should create separate network
administrative domains between these departments. You want to minimize operational overhead.
How should you design the topology?
A. Create a Shared VPC Host Project and the respective Service Projects for each of the 3 separate departments.
B. Create 3 separate VPCs, and use Cloud VPN to establish connectivity between the two appropriate VPCs.
C. Create 3 separate VPCs, and use VPC peering to establish connectivity between the two appropriate VPCs.
D. Create a single project, and deploy specific firewall rules. Use network tags to isolate access between the
Answer: A
Use Shared VPC to connect to a common VPC network. Resources in those projects can communicate with each other
securely and efficiently across project boundaries using internal IPs. You can manage shared network resources, such
as subnets, routes, and firewalls, from a central host project, enabling you to apply and enforce consistent network
policies across the projects.
With Shared VPC and IAM controls, you can separate network administration from project administration. This
separation helps you implement the principle of least privilege. For example, a centralized network team can administer
the network without having any permissions into the participating projects. Similarly, the project admins can manage
their project resources without any permissions to manipulate the shared network.
Question: 70
You need to restrict access to your Google Cloud load-balanced application so that only specific IP addresses can connect.
What should you do?
A. Create a secure perimeter using the Access Context Manager feature of VPC Service Controls and restrict
access to the source IP range of the allowed clients and Google health check IP ranges.
B. Create a secure perimeter using VPC Service Controls, and mark the load balancer as a service restricted to the
source IP range of the allowed clients and Google health check IP ranges.
C. Tag the backend instances "application," and create a firewall rule with target tag "application" and the source IP
range of the allowed clients and Google health check IP ranges.
D. Label the backend instances "application," and create a firewall rule with the target label "application" and the
source IP range of the allowed clients and Google health check IP ranges.
Answer: C
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Google Cloud said today it’s building on its educational initiative for cloud computing, introducing new skill badges and role-based certifications for individuals seeking a way to demonstrate their expertise with its cloud infrastructure.

In an update today, Google Cloud explained that it has been leading the way in awarding cloud-based learning credentials. To date, individuals have earned more than 1.5 million Google Cloud skill badges that can be used to show off proficiency to potential employers. According to Google, these skills can lead to significant career growth.

The company has now added three new skill badges, bringing its total portfolio to more than 80. The badges cover a range of in-demand topics, including artificial intelligence, big data and security, and the courses that must be taken in order to earn them are now available in 11 languages, with more than 20 offered in French, Japanese, Portuguese and Spanish, the company said.

The most popular skills badge at the moment is the Generative AI Fundamentals skill, which was announced in June 2023 and has since become the most rapidly adopted so far, reflecting what Google Cloud said is “tremendous interest” from customers, learners and employers to implement generative AI technologies. The course work was recently made available in Polish and Ukrainian languages.

The new skill badges announced today reflect high demand for skills in areas such as AI, data architectures and cybersecurity. They include the new “Build a Data Mesh with Dataplex” introductory course, “Mitigate Threats and Vulnerabilities with Security Command Center” and “Build Custom Processors with Document AI.”

Whenever someone completes one of the courses and passes the assessments within, Google Cloud will issue them a badge that acts as a verified digital credential, highlighting their proven skills. According to the company, the skills badges can then be shared on social media. They’re often used by recruiters looking to identify suitable talent, it added.

In addition to the skills badges, Google Cloud said, it recently announced a new, lab-based exam as a model for those who want to renew their Associate Cloud Engineer certifications. The lab exam’s hands-on nature is said to provide an effective assessment of user’s ability to apply their skills in real-world scenarios, the company said. Candidates can take the exam whenever they want, from any location.

Eligible candidates for the lab exam will receive an invitation asking them to take it, and will see an additional notification when they log into their Google Cloud Certification Account on the company’s CertMetrics portal. This is a new service that’s said to simplify how users can manage their certifications, providing a one-stop shop for individuals to update their profile information, schedule exams, claim certification benefits such as discounts and view the latest news from Google Cloud.

Last year, Google Cloud commissioned the research firm Gallup Inc. to conduct a survey on the impact of its skill badges. The study found that most skill badge holders feel well-equipped with the skills they have gained through the company’s courses, more confident in their cloud skills, and excited to promote their skills across their professional networks.

A second study, looking at the impact of Google Cloud’s Associate Cloud Engineer certifications, found that 94% of participants believed the renewal experience allowed them to demonstrate their knowledge and experience.

In addition, Google Cloud said a growing number of companies have come to recognize its skill badges and certifications. For instance, Brian DeLarber, the global leader of the Google Business Group at Cognizant Technology Solutions Corp., said his organization uses Google’s skill badges to upskill talent to meet its client’s requirements for AI modernization. “We’ve recently celebrated our employees’ proficiency with Google Cloud products and services, and recognized incremental achievements on their AI/ML learning journey with more than 3,500 Generative AI Skill Badges earned,” he said.

Image: Google Cloud

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Thu, 09 Nov 2023 00:00:00 -0600 en-US text/html
Google Clarifies How Helpful Content System Works

Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers.

Helpful Content System

Google’s Helpful Content System is based on a machine learning model that uses classifiers to generate a signal that is then used by Google’s ranking system to weed out low quality content.

A classifier is an algorithm in a machine learning model that assigns a label to an input. In the context of the Helpful Content System, the machine learning model is assigning a label to website content, which is turn generates a signal, like a thumbs-down.

That signal is also weighted, which means that a site with just a little unhelpful content gets a smaller thumbs down than a site with a lot of unhelpful content which would get a larger thumbs down.

The Helpful Content System generates a signal, which is one of hundreds or thousands of other signals used to rank a site (like links, relevancy, etc.).

Google Guidance Unintentionally Opaque

Google updated their guidance for the Helpful Content System during the last Helpful Content System in order to help add clarity of what this signal was so that publishers and SEOs could understand why sites lost rankings.

The word “opaque” means something that lacks clarify or transparency. And unfortunately there was one part of that guidance that seemed to be unintentionally opaque and consequently confusing.

This is the passage in question:

“Are you changing the date of pages to make them seem fresh when the content has not substantially changed?”

That passage is aimed at some users who are attempting to game Google’s freshness algorithm by making a relatively trivial change to the content then updating the publication date in order to trick Google into thinking that the old content is a newly published webpage.

But the problem is that many people return to a webpage and make minor changes to content to:

  • Fix typos
  • Replace or add a word to make it grammatically correct or clearer
  • Change words to make the content clearer

There are many legitimate but small changes that many people make to content.

The guidance that seemingly prohibited making small changes that results in date changes created the situation where a small improvement now held the potential to contribute to a negative assessment by the Helpful Content System.

This is exactly the issue flagged on X (formerly Twitter).

Luke Jordan (@lr_jordan) shared their valid concern:

“Google doesn’t understand nuance well enough to make blanket rules

It’s punishing websites for using a ‘last updated’ date for “small” changes

But in gaming, a patch/update could be as simple as an upgrade that cost 5 points now costs 6

And that tiny increase could change a lot about its usefulness

Users will want to know the post is up to date, and therefore relevant, so will refer to date and patch number

A genuinely valuable update might require changing the number 6 to 5, and a patch number from 9.0.1 to 9.0.2.

If the date says the guide was last updated 6 months ago, that makes no sense

Plus the (massively outdated) date shows in Google results, so people would click it far less too, with CTR being another ranking factor

Of course they can just pretend they understand all of this and being super duper helpful will always win!”

Google SearchLiaison responded:

“No, we don’t do this if updates are made to be helpful to people.

Not something we say.

Not in our guidelines.”

SearchLiaison is correct but because of the opacity of that one passage, it does appear to say what Luke Jordan says it means.

Luke followed up with:

“So, to confirm, you know if a single character change to an article is designed to be helpful for people?”

There is one additional post from Luke, accompanied with a screenshot of the passage in the guidance:

“cos it’s literally in your guidelines that you shouldn’t change the date of pages when the content has not substantially changed.”

SearchLiaison responded:

“The context of those question are if your doing something for Google.

If your just changing the date because you think “that’ll make Google think this is fresh,” you’re likely aligning with other behaviors that overall align with signals we use to identify the helpfulness of content.

It’s not just one thing. It’s not direct.

And it’s not an issue if you’re not doing things primarily for Google.”

Aligning With Other Behaviors

What SearchLiaison appears to be saying is that the date change tactic is just one of many tactics that the machine learning model uses to calculate the statistical probability that the webpage is employing SEO tactics for Google instead of doing something to create helpful and useful content.

There’s a thing about statistics where if you use only one metric in isolation the statistical model will make bad decisions.

That’s why in statistical models related to search it’s well documented that using multiple signals together to calculate the statistical probability is more accurate than using just one signal (metric).

If you’re new to this, check out this PDF of a statistical spam identification system that combines multiple features like on-page, off-page and user interaction metrics to arrive at the classification of whether a webpage is spam or not.

Not to put words into SearchLiaison’s response, but it seems they are implying that doing just one thing that’s a possible indicator of unhelpfulness is not enough to brand the webpage as unhelpful when there are no other negative signals in.

Here is what SearchLiaison said:

“If your just changing the date because you think “that’ll make Google think this is fresh,” you’re likely aligning with other behaviors that overall align with signals we use to identify the helpfulness of content.”

It’s good that SearchLiaison clarified this point because I also felt that the passage seemed overly broad and could lead to false positives (when an innocent site is classified as spam).

Featured image by Shutterstock/Merkushev Vasiliy

Tue, 14 Nov 2023 17:05:00 -0600 en text/html
Google Rich Results Test now supports paywalled content

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Wed, 18 Oct 2023 14:18:00 -0500 Barry Schwartz en text/html
Google Explains How It Ranks Recipe Website Content

Google has provided insight into how its algorithms handle recipe website content, responding to a question on X (formerly Twitter) about whether the company prioritizes simpler, more streamlined recipes over those with additional commentary.

The Recipe Debate

Recipe formatting has become a contentious topic in recent years, as some sites have been accused of adding excessive fluff purely as a search engine optimization (SEO) tactic to rank higher in results.

With the recipe space getting more competitive, creators have looked for an edge – some by tapping into SEO techniques while others aim to differentiate through simplicity.

This has put Google in a delicate position. Recipe creators rely heavily on search traffic, but many users prize convenience and get frustrated by lengthy introductions before getting to the ingredients and instructions.

Google’s Nuanced Stance

X user @IntrovertedGeekUK asked Danny Sullivan, Google’s Search Liaison:

“Help me understand Danny! RE recipe sites: in theory, the user wants a recipe, and that’s it. No fluff. No tweaks. But will Google really rank (and know how to) a stripped back barebones list of ingredients and method?”

In a series of tweets, Sullivan explained that Google aims to serve diverse preferences, not just the simplest recipes.

Sullivan writes:

“Some people want just a list of ingredients. Some people want recipes from people or places they might recognize. Some people might want a recipe along with some background about the recipe, what it means to the person who is sharing it and so on. All people don’t want the exact same things. Our systems try to show what seems generally helpful.”

However, Sullivan acknowledged complaints that some recipes include excessive commentary before getting to the ingredients and instructions:

Sullivan continues:

“I think that’s something content producers might want to keep in mind. If you want to appeal to that audience, you might want to ensure your recipes are helpful in that way, easy access to the key parts.”

At the same time, he emphasized respecting creators’ preferences in how they present recipes.

Sullivan concludes:

“If someone wants to tell you more about their recipe because they want to, because it’s important to them, because they think that’s useful to them and their readers — that’s up to them. That should be respected.”

What’s “Generally Helpful” Content?

Google relies on advanced artificial intelligence (AI) to determine what constitutes “generally helpful” content to rank.

Algorithms like BERT and MUM incorporate machine learning to parse semantics, understand context and user intent, and overcome challenges like synonyms and sarcasm. This allows Google to match searches with useful results even when queries don’t contain exact keywords.

While recipes represent one content type optimized by these systems, Google also uses AI to understand and serve many other information queries, ranging from lyrics to product specs to coding issues.

Takeaways For Publishers

The exchange provides transparency into Google’s nuanced approach to recipe content, aiming to balance simplicity with author expression.

It underscores the importance of putting users first while avoiding overly formulaic content.

As Google’s systems continue advancing, it remains committed to informing creators on best organic search practices.

Featured Image: ra2 studio/Shutterstock

Mon, 30 Oct 2023 19:58:00 -0500 en text/html
Udemy Partners with Google Cloud as Inaugural Member of its New Cloud Endorsed Content Program

SAN FRANCISCO, Nov. 16, 2023 (GLOBE NEWSWIRE) -- Udemy (Nasdaq: UDMY), a leading online skills marketplace and learning platform, today announced a new partnership with Google Cloud, joining their new Google Cloud Endorsed Content Program. Through this program, Google Cloud will endorse high-quality Udemy content that current and aspiring cloud professionals can trust to learn more about Google Cloud emerging technologies such as generative AI and prepare for future certification exams. This new Google Cloud Endorsed Content adds to a growing portfolio of Google Cloud training available on Udemy. Additionally, select Udemy instructors will be invited to preview new products and features coming to Google Cloud, allowing them to provide learners with fresh, relevant content the moment a new capability becomes available. This supports Udemy’s commitment to ensuring its content is keeping pace with the rate of technology changes in the marketplace. These new courses will be easily identifiable via Google Cloud Endorsed badges and will be featured on Udemy’s dedicated, Google Cloud Endorsement page.

“Today, we’re at the forefront of the next digital revolution, and as a result, there’s a critical need for skilled professionals who are well-versed in tools like Google Cloud to help their organizations modernize and take full advantage of all that AI-powered cloud computing platforms have to offer,” said Greg Brown, President and CEO at Udemy. “We’re thrilled to be partnering with an iconic technology leader that’s been at the cutting edge of innovation for more than two decades, so that together, we can help train the next generation of cloud computing professionals.”

With demand for cloud computing skills on the rise, Udemy currently offers more than 430 dedicated Google Cloud courses with nearly 500,000 enrollments over the past 12 months. Additionally, as it is becoming an increasing priority for organizations and professionals to understand generative AI, Udemy has seen increased interest in the 124 Google Bard courses available on its platform with more than 73,000 course enrollments since its launch in March 2023. Further, in Udemy’s recently published 2024 Global Learning & Skills Trends Report, Google Cloud’s Professional Cloud DevOps Engineer certification was noted as one of the most in-demand technical skills for 2024 with a 1,454% growth in course consumption over the past year alone.

As companies increasingly prioritize adoption of skills-based practices, it is critical that they have access to the freshest content available to support certification preparation so professionals can not only acquire new skills, but also validate them and demonstrate mastery to their employers. Udemy’s learning platform does just that and also recently introduced an Integrated Skills Framework earlier this year which provides organizations with a roadmap to help them understand and more easily navigate the fundamental components of a skills-based approach to learning. This approach, coupled with endorsement by Google Cloud, provides learners and organizations with confidence that they are accessing the most current, high quality Google Cloud certification preparation available.

In the initial phase of the pilot program, Google Cloud will be focused on endorsing generative AI courses––beginning with courses from world-renowned Udemy instructors Jose Portilla and Ranga Karanam––with plans to review and endorse additional content related to Google Cloud certification preparation, data analytics, developer content and infrastructure and networking capabilities in the coming months.

“We are thrilled to announce Google Cloud Learning Services’ collaboration with Udemy to bring learners cutting-edge cloud computing and generative AI courses from industry experts like Jose Portilla and Ranga Karanam,” said Natalie Van Kleef, Head of the Current & Future Technologists organization in Google Cloud Learning Services. “This exciting partnership will empower developers to gain the skills and knowledge they need to become confident in these new technologies as generative AI continues to shape the future of work.”

To learn more about Google Cloud Endorsed Udemy courses, visit:

About Udemy
Udemy (Nasdaq: UDMY) provides flexible and effective skill development and validation to empower organizations and individuals. The Udemy platform offers users thousands of up-to-date courses in dozens of languages, providing learners, real-world expert instructors and enterprises the solutions they need to collaborate, achieve goals and transform lives. Through the Udemy platform and community, millions of learners gain expertise in a wide range of topics, from programming and data science to leadership and team building. Udemy Business enables employers to offer on-demand learning for all employees, immersive learning for tech teams and cohort learning for leaders. Udemy Business customers include Fender®, Glassdoor, On24, The World Bank and Volkswagen. Udemy is headquartered in San Francisco with hubs in Ankara and Istanbul, Türkiye; Austin, Texas; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; and New Delhi, India.

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Thu, 16 Nov 2023 01:00:00 -0600 en text/html
Gen AI Passes the MPRE With No Prior Ethics Training

On Thursday, researchers at contract review and drafting startup LegalOn Technologies announced the results of a new study in which two popular generative AI large language models (LLMs)—OpenAI’s GPT-4 and Anthropic’s Claude 2—passed the Multistate Professional Responsibility Exam (MPRE). The MPRE, which tests takers on principles of legal ethics, is required for admission to the bar in all but two U.S. jurisdictions.

In March 2023, researchers announced that OpenAI’s GPT-4 model had passed the Uniform Bar Exam (UBE), with scores that would place it in the 90th percentile of test-takers. “LegalOn’s study extends this discovery, revealing that these models can also navigate complex rules and fact patterns around professional responsibility,” the press release stated. It added, “This milestone underscores the potential for AI to assist lawyers in legal work and demonstrates the increasingly advanced capabilities of large language models applied to law.”

Wed, 15 Nov 2023 21:02:00 -0600 en text/html
Google: Old Content Doesn't Make It Unhelpful Content

Old Woman Helping Young Google Logo

Google's Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn't mean that content is unhelpful. He said, "Just because something is older doesn't make it unhelpful."

The question was from Matt Cannat who asked, "Would be good for Google to release guidance for news publishers. There’s no way we can go back in the past and update topical articles — these sites are vastly different than those who are building authority on specific KPs with evergreen posts."

In which Danny Sullivan from Google replied, "If content is written for people first, that's all that needs to be considered (as our guidance says). Just because something is older doesn't make it unhelpful."

This was in reference to my coverage that the helpful content update uses machine learning.

Here are those posts:

We have a lot of old content on the topic of old content here.

Forum discussion at X.

Mon, 30 Oct 2023 23:39:00 -0500 Barry Schwartz en text/html
Google Is About To Delete Gmail And Photos Content Next Month — Here's What You Need To Know

Google GOOGL has announced plans to delete content from inactive personal accounts across its services, including Gmail, Google Photos and Google Docs, beginning Dec. 1.

What Happened: The decision was initially disclosed in July and target accounts that have remained inactive for over two years.

Google has been proactively notifying users of these dormant accounts through emails and notifications sent to recovery email addresses.

According to a report by Forbes, the initiative is part of Google's strategy to optimize data management and bolster security.

The policy is poised to affect a vast user base, with Gmail and Google Photos boasting over 1.8 billion and 2 billion users, respectively.

Also Read: Google Salary Leak Reveals Mind-blowing Earnings Top Engineers Make

However, the impact will be limited to personal accounts not accessed in the past two years. Active users interacting with their Google accounts within this period are exempt from this data deletion.

According to Ruth Kricheli, vice president of product management at Google, inactive accounts are often more vulnerable to security risks. 

"Our internal analysis shows abandoned accounts are at least 10x less likely than active accounts to have 2-step verification set up," Kricheli said in a blog post. 

These accounts typically lack recent security updates and two-factor authentication, and may have outdated passwords, making them easy targets for cyber threats.

Google advises users with multiple accounts to log into each account at least once every two years to prevent data loss. The company also offers an account recovery process for users who may have lost access to their accounts, helping them to safeguard their data from automatic deletion.

Now Read: Google Executives Threaten Workers With Layoffs, Say 'There Will Be Blood On The Streets'

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo: Shutterstock

© 2023 Benzinga does not provide investment advice. All rights reserved.

Sun, 12 Nov 2023 03:19:00 -0600 en text/html

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